Like logos, labels are important. (And for many of the same reasons.)
Labels do some heavy lifting
with respect to the articulation of new or emerging concepts of history and culture: concepts that, in turn, reshape both scholarly practice and our understanding of the missions performed by institutions of memory such as libraries, archives and museums. One that I made up a decade ago but that I’ve continued to find useful is “the animated archive,” by which I understand the need to shift our understanding of the archive from a place of burial and deep storage to one of activation and animation. “The animating the
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archive,” in short, stands for a shift from an object- to a user-centered environment.
Recently, I’ve begun to move beyond this formulation to try to articulate a separate but complementary notion: the ARCH(L)IVE.
An awkward neologism, to be sure. But the arch(l)ive tries to capture two realities:
–an emerging set of archival projects that document fluid, ongoing events in the historical present, events-in-progress where the boundary line between the “dead” and the “live,” the enduring and the ephemeral, becomes so attenuated as to be vanish; metaLAB’s own collaboration with the Reischauer Institute at Harvard on the Digital Archive of Japan’s 2011 Disasters would be a case in point and includes the capture and processing of everything from twitter streams to websites to text messages to news reports to government documents
–the emerging technological
possibilities for coupling/overlaying live data feeds and streams (webcams, etc.) with materials borrowed from historical corpora and forms of historically/archivally grounded analytical or interpretive work carried out on platforms such as Zeega
Both imply an overturning the logic of bifurcated storage and retrieval/activation that has, for tens of centuries, structured our basic notions of knowledge production. Still trying to puzzle out the implications of this increasingly fluid boundary.
(Some other labels or slogans that I’ve been involved in launching and/or disseminating are “Big Humanities,” “Thick Mapping,” “Print +,” “the Augmented Book.”)
