It is often the most modest media that prove successful, adaptable, and resilient over the long term. Such is the case of the podcast, a mode of communication born in the early 2000s, derived from radio, whose monthly US audience has now grown to around 90 million and whose global audience reaches well into the hundreds of millions. Even more striking are the numbers behind the numbers: a content production pipeline, for instance, that counts…
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Tag: pedestrianism
What comes after mobility? Or, rather, what comes after mobility when the word is understood, much as it has been during most of the course of the 20th century, as automobility? According to a manifesto that I wrote in the late summer of 2016, the answer is MOVABILITY. Movability is a word I encountered in the course of research in the Piaggio archives in Pontedera. Apparently coined by an advertising agency in the 1960s, it…
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Alongside our rethinking of Asimov’s Laws, the PFF team has also been actively engaged in rethinking SAE International’s “Taxonomy and Definitions for Terms Related to On-Road Motor Vehicle Automated Driving Systems”: its six-level classification system to describe the levels of driver intervention and attention required to drive a vehicle. These extend from level 0 in which an automated system communicates with the driver without, however, assuming control of the vehicle, to level 5 in which…
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